Business Intelligence, Financial Analysis,Benchmark
Director of Business lines, CFO, FP&A Team
The B2B Garment Rental industry is a capital-intensive activity maturing in the USA but still enjoys substantial 10% growth per year. Being the smaller competitor of this leading group, Elis had strong incentives to compare its performances and value drivers with a detailed and comprehensive survey coined “The View of our World.” As the product and service differentiation had become hard to sustain, the five significant competitors carried regular Business Intelligence to make an edge.
Financial analysis of annual reports to generate KPIs, scorecard, EVA analysis, Clients interviews to collect data on competitors offers, Strategic and technical intelligence from professional sources (Public communication, Annual reports, Industry organization, specialized magazines,…).
« View of our World » Intelligence report, Balance scorecard, Benchmark of KPIs and value drivers comparative analysis, market dynamics, service innovation, sales practices, value chain evolutions.