PMO,Turnaround,Growth Strategy,Outsourcing,Corporate Finance
BU CEO, Supply-Chain Director, Group CFO
Bonneterre brands performed far below the French organic food market's 15% annual growth rate, with poor profitability. Then, the Group Board of Directors decided on a complete turnaround plan to outperform the yearly growth rate of the market and reach 8% in profitability in less than 12 months.
Designed a detailed and comprehensive turnaround plan. Discontinuing of activities (Fresh food), transport outsourcing, G&A optimization, market segment extension, refocus of Category and product management on premium options, reorganization of sales, Created and executed the roadmap supporting the CEO, CFO, and Supply Chain.
Turnaround executed in 6 months with no sales loss despite the decrease of 30% in the Product Assortment on low-profitability items (overall sales maintained at €50 million per year), A gain of approx. €3.0 million in sales from specialized vendors, Preparation of the discontinuing of the low profitability fresh food subsidiary, Transport outsourced and new sales organization. 4 percentage pts in net profitability gained in 6 months.