Growth Strategy, Licensing, Intellectual Property, Valuation, Merchandising
Board of Directors
As a matter to diversify revenue sources and improve profitability, the France Télévision subsidiary decided to define a common and permanent methodology to identify, track and value ancillary revenues attached to in-house produced TV programs and merchandising products (“Droits à recettes”).
Mapped revenues streams, clients and distribution patterns, Proposed a valuation methodology for untapped opportunities to exploit those IP rights, Created a management framework to address sales issues and cash collection.
Full inventory of revenue streams, Creation of a valuation schemes based on cashflow approach vs. multiples derived from results recorded in past transaction database, Proposal of Sales and collection guidelines.