Credential Card

Bidding for a mobile phone license in Tunisia
Working details:
Salaried Consultant
Single-purpose Assignment,Case Study
Strategy Consultant & RFP Manager
Skills applied

Mobile, Licensing, Negotiation, Business Planning, Valuation, Diagnostic

Digital capabilities

Client's Team


Duration (Days)



After the first round of the bidding procedure failed, the Tunisian telecom authority proposed to other potential candidates to consider bidding for a license. As an equipment supplier, Sotetel incurs a great risk of revenue losses in case an outsider operator obtain the mobile license and build the network with its own partnering suppliers. As a consequence, Sotetel decided to consider bidding through a joint-venture with a foreign European operator.


Reviewed the initial Business Plan and key identified value drivers, Analyzed potential losses and synergies from the equipment provider point of view, Adjusted the investment plan from the equipment supplier perspective, SWOT analysis.


Business Plan review and value creation analysis, Definition of key success factors to bid and define the negotiation issues to be addressed by the equipment supplier to bid successfully with a telecom operator, Guidelines for mutual Service Level Agreement to bid for the license with foreign telecom company.

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