Who doesn't know that you have to unlearn before you learn, and that the first task is the more difficult of the two?
Erasme, 1529
Art is an adventure into an unknown world, which can be explored only by those willing to take risks.
Mark Rothko
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Design thinking is a mindset and a shift to explore with radically different perspectives, a beginner mindset to be more creative in solving problems, making sense of new opportunities, and improving the way we collaborate with more curiosity and inclusiveness. DT is far more than a toolkit.
Going from 0 to 1 and hopefully scaling up securely and profitably is business innovation. It takes a Lean Startup mindset and method to go from ideation, market segmentation, understanding your persona, making money off your ideas, and growing your sales.
Dramatic issues of all kinds are unpredictable and even seem "improbable" until it's not anymore. Art Thinking is an "avant-garde" method framed by Sylvain Bureau as a course combined with an agile Improbable Seminar. This method draws from the artists' approach to challenge reality, convey new perspectives, and explore potentialities.
Design Thinking is an approach and a mindset to creative problem-solving or opportunity ideation in the service of people. Mindoo proposes to facilitate innovation. e.g., build and implement new business models, design value streams or operation target models (Agile), improve operational efficiency (Lean management), or any requirements characterized by open and uncertain issues.
Design Thinking is a disciplined, collaborative approach to articulating the imagination and innovation process into a structured method to create new business models, products, and services.
More than a method, Design Thinking is a mindset that draws from a:
Work goes through three stages: Understand the problem (or unaddressed need), explore solutions, and materialize new products, services, or solutions.
As part of a tailored approach or integrated within the Scaled Agile Framework, Mindoo Management applies the Design Thinking approach and artifacts for workshops anytime the divergent-convergent dynamics help address complex issues or opportunities with a fresh perspective. LUMA Institute summarized the main tools and techniques (see below) we may implement at the different stages (Analyse, frame the problem, and materialize solutions) over three main dimensions (What the people think? How do they behave? Why do they do what they do?
A structured and disciplined framework articulates the different steps of the innovation process to build and start a profitable business. The Disciplined Entrepreneurship approach comes up with clear and structured outcomes to validate and communicate each step.
In the range of innovation methods applied by startup and innovative teams, there is a need for a disciplined approach to turning ideas into actionable reality and concepts and ultimately into a Most Viable Product (MVP). Following a disciplined method, we incrementally experience that innovation doesn’t reserve for a few, inspired by cosmic forces or weird or artistic traits.
This framework refers to the Lean Startup methodology developed by the Martin Trust Center for MIT Entrepreneurship. This presentation results from the training passed certification and the materials acquired by Cyril Lagrange, Mindoo's Management representative.
Art Thinking is a unique method to cope with an Improbable situation and explore possible paths to find options with more certainty.
"From the impacts of Covid-19 to climate change: Uncertainty has become our new certainty. Thinking like an artist can leverage the way organizations deal with this uncertainty. How? Using the artist’s mindset to create new strategies, managerial solutions, business models, or communication tools that appear upfront to be improbable." (Source. Art Thinking Collective)
The Improbable Seminar is the practical experience of the method. This seminar blends lectures on creativity and innovation delivered by professors and experts, exercises, masterclasses with modern artists or Culture Institutions (e.g., Beaubourg, Le Louvre), roundtables with experts or entrepreneurs, and design workshops led by the members of the seminar team (workshops make up with close to half of the seminar). It’s a creativity hackathon.
The practical goal is to explore an « improbable » situation to produce new representations that challenge a status quo or solve a problem. Incidentally, it nudges participants to embrace uncertainty and change. You create with your team an authentic piece of artwork. Though there are no formal restrictions except time, resources, and talent, you may craft any artful outcome without expecting to be an artist yourself. See below the guidelines and the great experience of your Opening.
Mindoo Management is engaged in developing the Art Thinking method, promotion, organization, and facilitation of the Improbable Seminar.
This seminar borrows from the artists' creative mindset. It allows you to explore complex or open situations, share different perspectives, constructively deviate or even deconstruct them, and give a new representation that carries meaning.
Your margin for creativity is wide-opened though it is requested to comply with four core principles:
Besides the advanced lectures on creativity and innovation, participants have to implement what they learn to build their piece of work, collaborating in an agile, tailored manner (see below) with the facilitation of trained professors and professionals.
During four days (customizable), the Improbable seminar is an opportunity for 25 to 40 people from the same organization to explore a theme of common interest (need for adaptation, significant risk, an opportunity for development, or improvement).
All participants deep dive into the creative process of the artist. It’s a starting point to reflect on the topics they worked on and the representations they created about them (Note that data privacy and use are addressed upfront with the client sponsors). In agile teams of 5 persons or so, they will implement the Art Thinking method to build a unique piece of work that they will exhibit in an actual opening organized remotely or online with a special-purpose digital platform operated by the teaching team of professors and facilitators. The opening is the time to engage with their communities.
At any stage, we implement the best standards to preserve privacy and comply with GDPR regarding all outcomes. The client’s sponsor defines the guidelines for access permissions to the opening in collaboration with the curator team. Afterward, your teams are free to exploit all ideas, outcomes, and breakthroughs according to your organization’s terms.
Check the Brochure and Syllabus for more information.
