Goodpsy

Working details:

Independent Services

Single-purpose Assignment,Case Study

Leanstartup Designer

Skills applied

Entrepreuneurship,Leanstartup,Ideation,Market Segmentation,Total Addressable Market Sizing,Decision Market Unit,Persona Definition,Pricing Model

Digital capabilities

Client's Team

Founders

Duration (Days)

82

Health,Telemedecine

Context

The founders of Goodpsy created the first MVP of their double-sided solution designed to provide affiliation to psychotherapists and online, face-to-face video consultation. As the adoption of online services was low, the founder decided to take a new perspective on their market segmentation, persona analysis, and approach of the DMU.

Approach

Assessed the online services and benchmarked against traditional practices and other telemedicine initiatives, carried out ideation additional workshops, Applied the roadmap « Disciplined Entrepreneurship » of the MIT, from market segmentation to analysis of Decision Market Unit, through persona and pricing analysis.

Outcomes

Market segmentation with a “Beachhead market” for the expatriate patients, Market segmentation, sizing (TAM) Client profile and persona Assessed several pricing models. First decision to combine physical and online consultation patterns with averaged prices per consultation, Detailed analysis of the Decision Market Unit (DMU) in the realm of psychotherapy.